In 2026, cross-border e-commerce continues to grow strongly as consumers gain easier access to goods and services from many countries through global digital platforms. However, this growth also brings multiple challenges related to taxation, product quality, consumer protection, and the control of international financial flows.
In response, regulatory authorities have issued new rules to strengthen oversight of cross-border e-commerce activities. Under these rules, all international e-commerce platforms operating in Vietnam or serving Vietnamese consumers must comply with requirements on information transparency, taxation, and data governance.
One of the key provisions is the requirement for transparency regarding product origin. Platforms must provide clear information about sellers, product origin, warranty terms, and legal liability for goods. This is intended to reduce counterfeit goods, low-quality products, and disputes between buyers and sellers.
In addition, the new policy also tightens control over financial flows in cross-border transactions. Payment platforms and e-commerce marketplaces are required to report transactions in accordance with regulations and coordinate with tax authorities in determining the tax obligations of individuals and businesses conducting online sales.
Another notable point is the requirement for user data protection. International platforms must comply with Vietnamese legal standards on the storage, processing, and transfer of personal data, ensuring that data is not misused or illegally transferred abroad.
From the perspective of state management, tightening cross-border e-commerce is aimed not only at increasing budget revenues but also at building a more transparent, fair, and safer digital business environment for domestic consumers.
Experts believe that in the future, e-commerce will no longer be a completely “free space” but will instead be managed more strictly through a combination of law, data technology, and artificial intelligence.